How Gaming Companies Level Up Conversions

Imagine you’re on Epic Games Store during a big sale, and you see two buttons: “Buy Now” and “Add to Cart.” Which one feels more inviting? The latter, right?

Epic Games, one of the leading gaming companies in the EU, understands the importance of CTA wording. By using language like “Add to Cart” instead of the more direct “Buy Now,” they create a less pressured, more comfortable shopping experience, allowing gamers to explore and commit at their own pace. This subtle shift increases engagement and leads to more conversions.

Your CTAs are powerful tools, and even small changes in wording can have a huge impact on your results. Here’s why it matters—and how to get it right.

Match the Mood

Your audience's mindset matters. CTAs like “Start Your Journey” might resonate better for an adventure game audience than something generic like “Sign Up.” Align your CTA language with your brand tone and audience expectations.

Personalize the Experience

Wording like “Get My Free Guide” often outperforms generic options because it feels personal and action-oriented. Personalization makes your CTA feel tailored, increasing the likelihood of engagement.

Reduce Pressure, Increase Appeal

Aggressive CTAs like “Buy Now” can feel pushy. Opt for softer alternatives like “Shop the Collection” or “Discover More.” Studies show these options encourage exploration, which often leads to conversions.

Test, Test, Test

A/B testing is your best friend. Small tweaks—such as switching “Download” to “Get Access” or “Subscribe” to “Join Us”—can lead to surprising improvements. Always test with your audience to find what resonates.

Takeaways

The words you choose for your CTA are more than just text—they’re the bridge between interest and action. By making thoughtful, audience-aligned changes, you can create CTAs that don’t just grab attention but also inspire action.

Want to see how small CTA changes can impact your conversions? Reply to this email with your current CTA, and I’ll help you brainstorm an optimized version to test.