From Brand To Leads
Into your inbox each Saturday: I help CMOs to become masterminds of their marketing strategy, creatively walking the line between branding and generating leads.
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Verbinden
The AIDA model doesn't work anymore in todays digital world.
And how you can do too.
How you put conflict into your marketing storytelling.
And why they really matter.
Asking the right questions before you even start.
And why it matters to focus on it.
Takeaways from my marketing journey