How FFXIV used a generous trial offer to guide exploration and evaluation—and win new subscribers.
How Roblox and Google created a seamless ad format that players don’t just tolerate, but embrace.
How Epic Games turned a viral AI NPC into a creator-led innovation that captivates and converts players.
How tiered passes turned user engagement into a billion-dollar revenue engine.
Why sustained influencer partnerships are the secret weapon behind Minecraft’s enduring success.
How a strategic Unreal Engine partnership is reshaping development and marketing for CDPR’s next-gen RPG.
How Activision balances player engagement with monetization in the latest season.
How Nintendo's new policies are reshaping digital game sharing and what it means for players.
Why Rockstar's delay is your golden opportunity to shine.
How a small French studio achieved global success through simplicity and focus.
On how Rockstar Games leverages social media and brand power to redefine game marketing.
Supergiant Games turns community feedback into brand equity—one update at a time.
