Think Like a Pro: 3 Questions for Your Next Campaign

Imagine you're about to jump into a multiplayer battle royale game. Before making your first move, you ask yourself: Where should I land? What weapons do I need? How do I outlast my opponents? Without a strategy, you’re just hoping for luck to carry you.

Marketing campaigns work the same way. Heading into one without a clear game plan often leads to wasted time, money, and effort. Take Epic Games, for example. When launching Fortnite, they didn’t just focus on flashy ads. They asked key strategic questions about their audience, their message, and their approach. The result? A global phenomenon that redefined gaming culture.

In your marketing efforts, thinking like a strategist can make all the difference. Let’s break down the three essential questions to ask before launching your next campaign.

Who is my audience, really?

Before anything else, define your target audience in detail. Use data from past campaigns, surveys, and analytics to create a precise buyer persona. The more you understand their needs, habits, and pain points, the better your message will resonate.

This is your make-or-break thing and your most important base to start from. Do you know your audience well enough? And if you want to reach new customers: how daring do you want to picture your product or brand and which channels do you want to reach your audience?

Just start with one product, for one specific problem in one single channel. If you do not have an army of marketeers or agencies at your hand. And build from there.

What problem am I solving?

Great campaigns don’t just sell products—they solve problems. Ask yourself: What value does this campaign offer? Whether it’s saving time, simplifying a process, or evoking joy, make sure your campaign focuses on delivering solutions.

Sell the transformation into a better state/life/etc. or simply a feeling that you want to transport with your product.

What does success look like?

Define clear, measurable goals before you start. Are you looking for more leads? Higher sales? Brand awareness? Knowing the metrics that matter will keep your campaign focused and aligned with its objectives. Otherwise you are at risk to just burn money for the sake of ‘cool’ campaigns.

Takeaways

Much like dominating a game map, a strategic mindset ensures your marketing campaigns are efficient and impactful. By asking the right questions, you’ll stay ahead of the competition and maximize your efforts.

Ready to think like a strategist? Start by writing down your answers to these three questions in the newsletter headlines for your next campaign. And see how fast you can more gain clarity.