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Sep 13, 2025
Helldivers 2’s limited access strategy shows the power of scarcity marketing in gaming.
Sep 6, 2025
Why 1 in 5 new Steam games now uses generative AI.
Aug 30, 2025
inZOI’s AI creation tools are redefining player engagement.
Aug 23, 2025
How adaptive storytelling is redefining immersion and marketing opportunities.
Aug 16, 2025
From loyalty points to interactive quizzes, gamified marketing is on the rise again and here’s what it means for a game brand.
Aug 9, 2025
How Roblox and Shopify turned experiences into storefronts and redefined brand engagement for Gen Z.
Aug 2, 2025
Early Access and a dedicated player community helped revive tactical shooters—and reshape how hyper-realism finds its audience.
Jul 26, 2025
How FFXIV used a generous trial offer to guide exploration and evaluation—and win new subscribers.
Jul 19, 2025
How Roblox and Google created a seamless ad format that players don’t just tolerate, but embrace.