Rewarded ads turn attention into value, and players are saying yes.
How streaming technology is turning more players into paying customers.
Overwatch 2’s Persona 5 event shows why creative collaborations win attention and loyalty.
Why A/B testing and live experiments are shaping the future of retention and monetization.
Counter-Strike 2’s new Genesis Uplink Terminal shows how fragile community trust can be.
Epic’s new payout system raises the stakes in the platform wars.
Call of Duty Season 6 shows how drip-fed content drives retention and engagement.
Why strong partnerships give both games and brands a sweet boost.
Helldivers 2’s limited access strategy shows the power of scarcity marketing in gaming.
Why 1 in 5 new Steam games now uses generative AI.
inZOI’s AI creation tools are redefining player engagement.
How adaptive storytelling is redefining immersion and marketing opportunities.
