GTA 6 and Rockstar’s TikTok Debut: Mastering Social-First Marketing

On how Rockstar Games leverages social media and brand power to redefine game marketing.

Hades II: How Early Access Became a Marketing Power Tool

Supergiant Games turns community feedback into brand equity—one update at a time.

Call of Duty: Warzone – Decoding the Free-to-Play Revenue Engine

How Warzone's strategic monetization turns free access into billions.

PlayStation's Palette: The Psychology Behind Its Iconic Color Branding

Exploring how Sony's strategic use of color fosters trust, innovation, and brand loyalty.

Forza Horizon 5 Shifts Gears: A Masterclass in Cross-Platform Branding

As Forza Horizon 5 races onto PlayStation 5, we explore the strategic branding maneuvers that have propelled it to the forefront of the gaming industry.

Path of Exile 2: Mastering Community Engagement Through Strategic Social Media Integration

Exploring how Grinding Gear Games enhances player connection and community involvement in anticipation of Path of Exile 2's release.

Streamlining the Purchase Path: Insights from 'South of Midnight's' Marketing Approach

Exploring how Compulsion Games' latest title aligns with Google's 'Messy Middle' model to enhance consumer decision-making.

Leveling Up the Marketing Mix: A Digital Age Guide with Nintendo's Switch 2 Play

Explore how the traditional marketing mix adapts in the digital era, exemplified by Nintendo's innovative strategies for the Switch 2.

Assassin's Creed Shadows: Focusing on Simplicity in Marketing Offers

Discover how Ubisoft's streamlined marketing approach for their latest release enhances customer engagement and satisfaction.

How 'Kingdom Come: Deliverance II' Achieved Success Through Unparalleled Attention to Detail

Explore how Warhorse Studios' commitment to authenticity and meticulous craftsmanship propelled their latest release to remarkable heights.

Splitting the Difference: How 'Split Fiction' Writes Community and Teamwork into Its Marketing Narrative

Discover how Hazelight Studios' latest co-op adventure leverages collaboration both in gameplay and advertising to captivate players.

Leaked, But Not Lost: How Early Reveals Can Supercharge a Product Launch