Mar 14, 2026
The real issue is how pricing is being reframed while total cost keeps rising.
Mar 7, 2026
Why social first announcements shape how games are marketed.
Feb 28, 2026
Open betas are not only tests. They have always also been conversion engines.
Feb 21, 2026
What Assassin’s Creed Shadows teaches about trust, culture, and modern game launches.
Feb 14, 2026
How Nintendo markets change without making players feel lost.
Feb 7, 2026
How silence became the most powerful marketing tool behind GTA VI.
Jan 31, 2026
When players do not understand your game, they do not buy it.
Jan 24, 2026
Why betas, demos and transparency now sell more games than trailers.
Jan 17, 2026
Why consoles and ecosystems now compete on identity, not specs.