Spot where your funnel leaks and fix it with one clear action.
Rewarded ads turn attention into value, and players are saying yes.
How streaming technology is turning more players into paying customers.
Overwatch 2’s Persona 5 event shows why creative collaborations win attention and loyalty.
Why A/B testing and live experiments are shaping the future of retention and monetization.
Counter-Strike 2’s new Genesis Uplink Terminal shows how fragile community trust can be.
Epic’s new payout system raises the stakes in the platform wars.
Call of Duty Season 6 shows how drip-fed content drives retention and engagement.
Why strong partnerships give both games and brands a sweet boost.
Helldivers 2’s limited access strategy shows the power of scarcity marketing in gaming.
Why 1 in 5 new Steam games now uses generative AI.
inZOI’s AI creation tools are redefining player engagement.
