How adaptive storytelling is redefining immersion and marketing opportunities.
From loyalty points to interactive quizzes, gamified marketing is on the rise again and here’s what it means for a game brand.
How Roblox and Shopify turned experiences into storefronts and redefined brand engagement for Gen Z.
Early Access and a dedicated player community helped revive tactical shooters—and reshape how hyper-realism finds its audience.
How FFXIV used a generous trial offer to guide exploration and evaluation—and win new subscribers.
How Roblox and Google created a seamless ad format that players don’t just tolerate, but embrace.
How Epic Games turned a viral AI NPC into a creator-led innovation that captivates and converts players.
How tiered passes turned user engagement into a billion-dollar revenue engine.
Why sustained influencer partnerships are the secret weapon behind Minecraft’s enduring success.
How a strategic Unreal Engine partnership is reshaping development and marketing for CDPR’s next-gen RPG.
How Activision balances player engagement with monetization in the latest season.
How Nintendo's new policies are reshaping digital game sharing and what it means for players.
