Counter-Strike 2’s new Genesis Uplink Terminal shows how fragile community trust can be.
Epic’s new payout system raises the stakes in the platform wars.
Call of Duty Season 6 shows how drip-fed content drives retention and engagement.
Why strong partnerships give both games and brands a sweet boost.
Helldivers 2’s limited access strategy shows the power of scarcity marketing in gaming.
Why 1 in 5 new Steam games now uses generative AI.
inZOI’s AI creation tools are redefining player engagement.
How adaptive storytelling is redefining immersion and marketing opportunities.
From loyalty points to interactive quizzes, gamified marketing is on the rise again and here’s what it means for a game brand.
How Roblox and Shopify turned experiences into storefronts and redefined brand engagement for Gen Z.
Early Access and a dedicated player community helped revive tactical shooters—and reshape how hyper-realism finds its audience.
How FFXIV used a generous trial offer to guide exploration and evaluation—and win new subscribers.
