I help you get more done by understanding the very mechanics of marketing. Each Saturday.
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Feb 14, 2026
How Nintendo markets change without making players feel lost.
Feb 7, 2026
How silence became the most powerful marketing tool behind GTA VI.
Jan 31, 2026
When players do not understand your game, they do not buy it.
Jan 24, 2026
Why betas, demos and transparency now sell more games than trailers.
Jan 17, 2026
Why consoles and ecosystems now compete on identity, not specs.
Jan 10, 2026
How artificial intelligence moves from experiment to everyday advantage.
Jan 3, 2026
From attention to intention, the next shift is already visible.
Dec 27, 2025
From hype to trust, 2025 quietly reshaped how games are sold.
Dec 20, 2025
How a small French studio achieved global success through simplicity and focus.